|70 x 375 x 250 mm
The commercial ideal of BMW at its outset was the manufacture and sale of popular vehicles. However, the arrival of the six-cylinder engine together with the requirements of the Chancellery (1936) led BMW to reconsider its commercial policy and to orient its production. This led to the birth of the BMW 328, of which the prototype was presented in June 1936. That same year, the 328 was placed first in its category at the A.D.A.C.-EIFELRENNEN on the NURBURGRING track. This was only the first of a series of over two hundred victories, including that at the 1939 24 Hours at Le Mans. The BMW 328 was built until the outset of the Second World War, in 1940, by which time 462 cars had been produced.
At Heller, we are constantly working to produce our products as sustainable as possible. In recent years, we have therefore taken many measures to increase resource efficiency as much as possible.
Since 2023, we have been producing all Heller model kits with recycled plastic. This gives existing plastic a new life in a great kit while maintaining the same quality.
Instead of packing our sprues in plastic bags, we use tissue paper to transport all components in a clean, protected and environmentally friendly way. Thanks to our seal closure, we do not need shrink film. This also significantly increases the recyclability of our packaging.
We are proud of our large archive of injection moulds. That is why we rework, repair and improve existing moulds instead of throwing them away. Great models are preserved and at the same time a lot of energy and material is saved. That's why we proudly display the year of manufacture of our moulds and the year of the last general overhaul clearly on every product box.